Link Popularity Frequently Asked Questions
What is reciprocal
linking?
Do you offer a
non-reciprocal linking campaign?
Do you use Google
PageRank as the criteria to get
"good" links?
What are your
qualifications?
How is LinkageXpress
different?
Do you guarantee the
number of reciprocal links to my site?
Is it important to host a reciprocal link page on my site?
"How exactly does reciprocal linking work?"
Is it necessary to
review the list of reciprocal link partners in advance?
Do you have
experience in my field?
Do you link me to my
competitors?
Do you link me to
FFAs or 'Link Farms'?
What are your
reciprocal linking campaign billing terms?
What kind of link
popularity campaigns do you handle?
How long does it take
to get rankings and see results with your reciprocal linking campaign?
What is the
difference between a search engine and a directory?
Why are some sites
harder to get reciprocal links for than others?
How do you measure
results?
Is reciprocal linking
really important to my sites success?
I have heard that
reciprocal links are important. Do you gather them for me?
How often do I get
reports?
How much traffic will
I get from reciprocal links?
How long does a
reciprocallinking campaign take to complete?
Why do I need to
provide so many keyword phrases and detailed information?
How much traffic will
I get from reciprocal linking?
How long have you
been in business?
How do you keep up
with the search engines from reciprocal linking requirements and trends?
Will you promote my
Adult site?
I know someone who
needs your services. Do you pay a referral fee?
What's the bottom
line?
What is reciprocal
linking?
Reciprocal linking is the process of
developing exchanges between sites that are of the same theme, which
will ensure that your website is highly ranked among the search
engines, has good link popularity, and can be easily found online.
Do you offer a
non-reciprocal linking campaign?
Yes
we do. Links are made up primarily from Blogs, directories, and
discussion groups. If you provide us with an article we can distribute
it for you. For more information please contact our sales team.
Do you use Google
PageRank as the criteria to get
"good" links?
All searches for reciprocal links start at Google. We search for the
words and phrases you want to be associated with. Once we find these
high ranking sites that are already have a reciprocal linking campaign
plan in place we contact them to exchange links. While we do our best
to find sites that are ranked high, our experience has found that
sites that are closely related to your theme achieve much better
long-term results.
What are your
qualifications?
Our experience covers
dozens of
industries. Our in-house link popularity team helps announce your
site, get you quality reciprocal links withinyour
niche market and help improve your placement with the major search
engines and directories.
Together, our link
popularity team brings you over twenty years of in-the-trenches
experience conducting marketing and networking campaigns for
businesses ranging in size from one-person shops to multi-national and
global corporations.
How is LinkageXpress
different?
Many companies offer reciprocal linking as part of an array of
Internet marketing services. At LinkageXpress, reciprocal linking is
what we do exclusively. We have developed a state of the art link
popularity technology called eXpress Live Feed that allows us to
place, modify and update your links page without you having to modify,
FTP up to the server, or even hire a web master to make changes. We
set very high standards of performance for ourselves in both the
quality of the reciprocal linking campaign we deliver as well as the
high level of personal service we provide to our customers. Our
customers are our best referral.
Do you guarantee the
number of reciprocal links to my site?
YES.
Is it important to host a reciprocal link page on my site?
Yes. Today a reciprocal link page is essential. Most sites expect you
to offer a reciprocal link in return, so start planning for this now.
You must link to this page from the index page, because that's what
your reciprocal link partners most want. We will generate this links
page for you so you can easily integrate it with your existing Web
site design. This links page empowers you to become an outstanding
portal resource for your industry niche, with visitors coming back
repeatedly to use your reciprocal links.
There are other link
popularity benefits you need to know about. For the search engines, it
is extremely important that your site be heavily networked across the
Internet within your subject matter. Reciprocal links enhance your
positioning in the top search engines that increasingly look for sites
with high 'link popularity'.
If you are interested
in our reciprocal linking campaign but are worried about losing
traffic, please remember that the value of links is clear for the
Web's biggest sites: AOL.com, CNET, The New York Times, HotWired,
Netscape, Yahoo!. None of them hemorrhage traffic despite pointing to
other sites.
In the words of
Submit-It founder Scott Banister, "Yahoo is a big link to elsewhere,
and they're worth $billions. Links work."
"How exactly does reciprocal linking work?"
Our
reciprocal linking service seeks out sites in your market niche online
that are highly relevant to your target audience and have excellent
link potential. We then contact and request reciprocal links from each
of them individually.
A reciprocal linking
campaign is a time-consuming process, which must be done by hand, one
at a time. Carefully targeted reciprocal link requests will be made on
your behalf, and a page of potential link partners will be generated
for easy uploading and integration with your Web site. There are no
shortcuts, and no automated software is used.
The goal is to
establish a professional and mutually beneficial relationship on your
behalf with the right reciprocal link partners for your business.
Our reciprocal
linking service begins when we look through your Web site in detail.
Then, based on your site content, keywords and intended audience, we
seek out and find key reciprocal link partners in your niche market.
The initial
reciprocal link partner identification process will take approximately
one month, during which time we look for the best reciprocal link
partners for your Web business on the major search engines and
directories. Because most of our clients seek to improve their Google
positioning, this is where we concentrate our energies. We also look
through vertical industry portal sites (vortals), discussion lists,
edited Web guides, ezines, Webzines and blogs.
During this period we
go through each potential reciprocal link partner site individually,
measuring their market relevance by site content, search engine
positioning and traffic. Our selection criteria includes:
-
Web sites that are
a match for your site content and objectives
-
Web sites that are
not 'link farms'
-
Web sites that
actively seek site submissions
-
Web sites that
represent a strong chance for inclusion
To determine
reciprocal link potential we explore each site to see if they
currently provide you with networking potential, including outgoing
links to other sites in the your niche market. If they do, they will
be made aware of your Web business via contact through personal email
or an online form with a link request. We then develop an HTML page
listing each of these key sites. This page will be delivered to you
for easy uploading and seamless integration with your Web site. As
soon as this page is posted and we are notified of the exact link page
URL, we complete the initial contact process by notifying each
potential reciprocal link partner individually about your site. In a
personal email we detail exactly why they should reciprocate with a
link from their site to your site.
Our reciprocal
linking service is the most targeted, professional way to announce
your Web business and build awareness for your site within your niche
industry and marketplace on line.
Our reciprocal
linking service GUARANTEES a specific number of carefully targeted
reciprocal link partners for your Web business, but please note:
Our GUARANTEE is for the minimum number we have contracted to deliver
for your campaign. Because we actually pursue far more reciprocal link
partners than the minimum guaranteed number you have asked us to
pursue, our process has the strong potential to generate a much higher
number of targeted reciprocal link partners for your site.
Is it necessary to
review the list of reciprocal link partners in advance?
No.
We work with you closely before we start your link popularity
campaign. In this way we'll generate the optimal list of potential
reciprocal link partners for your needs.
We seek reciprocal
link opportunities with the best possible partners for your Web
business. Because we do our preparation properly in advance, your
reciprocal links will increase the flow of targeted
prospects and customers to your site.
Do you have
experience in my field?
If
you sell through direct response or to business professionals, chances
are good we do have experience dealing with your type of product or
service - or with something very similar.
Do you link me to my
competitors?
NO.
We look for complementary sites that serve your market and appear on
the search engines under your keywords of choice.
Do you link me to
FFAs or 'Link Farms'?
NEVER. We look for individual niche-specific sites, not
software-generated link clearinghouses. Linking to the wrong type of
site can damage your search engine rankings, and we avoid them like
the plague. That's why we take the individual, one site at a time
approach - so we can find you the best possible reciprocal link
partners for your Web business and generate lasting link popularity
for your site
What are your
reciprocal linking campaign billing terms?
Prior to starting on your account we require payment in full. We
accept checks, PayPal, Visa, Master Card and American Express.
What kind of link
popularity campaigns do you handle?
We
cover the full spectrum. About 85% of our business is for
business-to-business and consumer sales companies. The rest of our
work involves link popularity and marketing campaigns for membership
organizations.
We are selective in
the businesses we serve, and reserve the right to refuse service to
any site we feel has zero link potential or degrades the Web and
Internet. These include sites we personally consider to be offensive
or negative, non-professional sites hosted on free services, and
'cloned' affiliate sites. Because we conduct our campaigns entirely by
hand, we are limited in the number of projects we can take on at any
given time, and work on a 'first come, first served' basis.
How long does it take
to get rankings and see results with your reciprocal linking campaign?
Some search engines take only a couple of days to search through your
site and others can take months. Generally, it will take 90 days to
get fully propagated in the search engines. Normally reciprocal links
begin to show up in back link searches within 45-60 days.
What is the
difference between a search engine and a directory?
A
search engine is an automated process also called (among other things)
a bot, robot or spider. These bots follow links and crawl through
sites, index words that are unique to the page and throw out all of
the generic words like: it, at, the, web, site etc. Directories have
human editors who look at your site and decide to include your site in
their directory or not. They are set up in categories much like you
would find in the yellow pages.
Why are some sites
harder to get reciprocal links for than others?
Our
experience demonstrates a high percentage of carefully targeted sites
in a link popularity campaign will be glad to reciprocally link to you
if you offer content of value. This is in their best interest, just as
it is in yours. Note that over and above the specific number of
GUARANTEED reciprocal links you receive through your linking campaign,
the additional number of reciprocal link partners we generate for you
depends entirely upon the perceived value of your site for the
particular reciprocal link partners pursued. That's why it's in your
best interest to include content of value on your site. Content may
include:
-
Free "how-to"
articlownloadable
software
-
Clips: video,
photos, graphics or sound
-
Links to other
value-added sites (that's right: links bring you more links)
How do you measure
results?
Our
focus is on bringing and increasing the number of quality reciprocal
links to your web site.
Is linking
really important to my sites success?
Here's why linking is so important to your Web business
today:
If you're not linked
online to your target audience, they cannot know you are there and
will not find you. If you have no traffic, you will have no sales.
Additionally, 19 of
the top search engines and directories today use link popularity from
within your niche market to determine your positioning. In other
words, if there are no targeted links to your site, your
search engine rankings will suffer dramatically.
I have heard that links are important. Do you gather them for me?
Many search engines are now using inbound links as major
criteria to ranking your site. If you have a number of inbound
links your site is considered popular. Search engines "surf
backwards" looking for a common theme among the sites that link to
you. Sites that link to you should have the same general topic as your
site. We use the keywords we researched for the optimization process
and use them to create searches. When we Identify sites that are being
found using these keywords we create a list of potential sites to
request a link from. We request links from the sites and facilitate
adding the links to the list, following up to make sure they keep
their commitment and with our optional link maintenance program even
play watchdog to make sure the links stay in place.
How often do I get
reports?
We
generate reciprocal linking reports for each campaign every 60-90
days. Our reports detail who links to you and from what page.
How much traffic will
I get from reciprocal links?
In
terms of a traffic increase, sites we've set up reciprocal links with
often experience a significant increase in traffic. As you'll read in
the testimonials on the left of this page, in some cases this has been
as much as a 300% traffic increase. This increase will continue
building over the months to come.
Traffic will come
from sites linking to you directly, and will also come 'indirectly'
(but significantly) from the search engines and directories as your
positioning improves.
The effect on your
search engine positioning can take up to 2 months (or longer,
depending on the particular search engine). Please note: the search
engines must find your incoming reciprocal links on their own as they
spider the sites linking back to you. These search engines will also
continue to consider other key elements in the ranking of your site
for and placement of your keywords.
Our reciprocal
linking service is an important step in a long-term, committed effort
on your part toward effective site promotion and networking. Simply
put, if you are not linked, you're invisible. No one will know your
Web site is there.
The goal is to
establish or add to your network of incoming reciprocal links in order
to increase the quality and quantity of your traffic directly AND to
improve your 'link popularity', which is now a key factor in achieving
your best possible positioning on the major search engines and
directories.
Our link popularity
campaign will give you the foundation you need to reach your target
market on other key sites, but we strongly encourage you to continue
the reciprocal linking process we have started, whether on your own or
with additional targeted LinkageXpress campaigns. As the Internet
expands, you need to keep expanding your reach as well.
How long does a
reciprocal
linking campaign take to complete?
Not all sites will link back to a site
seeking link popularity, and many will not link back immediately.
Expect to allow up to 180 days after posting the links for full
results from your reciprocal linking campaign to manifest and all
incoming links to be established. Our job includes continued
follow-up, without additional charge to you, on this ongoing process;
additions of new link partners to your reciprocal links list and
removal of non-linking sites.
Why do I need to
provide so many keyword phrases and detailed information?
The
more specific the search phrase the more targeted the reciprocal links
will be. If you go to a search engine and enter an extremely
competitive word like "travel" you will receive thousands of listings.
These listings include: domestic air, lodging, car rentals cruse lines
etc. The best place to be found is under an exact phrase that a
searcher looks for. A very specific phrase such as: "Dallas air fares"
will result in more specific reciprocal links that help you get found
in the search engine results pages.
How much traffic will
I get from reciprocal
linking?
The amount of traffic your site receives
from reciprocal linking greatly depends upon the popularity of
your keywords and phrases as well as several other factors such as,
the number of inbound links developed, opt-in mailing strategies,
public relations plans etc.
How long have you
been in business?
Since 1999.
How do you keep up
with the search engines from reciprocal
linking requirements and trends?
The LinkageXpress research and development
team reads, studies and tests new technologies and techniques
constantly. We work with outside vendors and directly with the search
engines to keep on top of the latest trends.
Will you promote my
Adult site?
Sorry, we will not accept any sites, that promote pornography, hate,
racism or illegal activities of any kind.
I know someone who
needs your services. Do you pay a referral fee?
Yes! We pay ten percent of the gross billing excluding advertising
expenses to our referral friends. Our Channel Partners can add an
additional monthly recurring revenue stream to their business and are
paid a higher percentage. Please contact your sales representative to
see if you or your company qualifies.
What's the bottom
line?
The
investment for a linking campaign to announce your site,
get you properly linked within your niche market, bring you
pre-qualified site visitors that are prone to buy what you offer, and
improve your placement with the major search engines and directories
is:
Please contact
a sales representative for three way and non-reciprocal link
campaigns.
How do I order your
reciprocal
linking services?
Putting us to work for you is easy. Simply
contact us by email , phone or fax with your project. We'll send you a
reciprocal linking campaign information form that will need to be
filled out completely to conduct your link popularity campaign
successfully. Please click the link below and we'll get started.
Begin my link popularity campaign today!
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